Lussier, Corman, and Kimball present students with a third edition of their comprehensive textbook on entrepreneurship, focused on selecting, planning, financing, and controlling new ventures.
The third edition features a streamlined, yet more comprehensive text, balanced between academic and professional authors, with new, expanded content on skill development, the startup
entrepreneurial process, multiple forms of new ventures, entrepreneurial behavior, profiles of small business owners, exercises for students to apply principles to their own ventures, global
and domestic case studies, and business plans. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
