All in Startup: Launching a New Idea When Everything is on the Line

All in Startup: Launching a New Idea When Everything is on the Line
定價:873
NT $ 873
  • 作者:DianaKander
  • 出版社:John Wiley & Sons Inc
  • 出版日期:2014-06-30
  • 語言:英文
  • ISBN10:1118857666
  • ISBN13:9781118857663
  • 裝訂:精裝 / 12.7 x 20.3 x 2.5 cm / 普通級
 

內容簡介

"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"--
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    $873