Handbook of Research Methods and Applications in Entrepreneurship and Small Business

Handbook of Research Methods and Applications in Entrepreneurship and Small Business
定價:7875
NT $ 7,875
 

內容簡介

This edited anthology focuses on methodologies and philosophies for researching entrepreneurship and small business that are often ignored or inappropriately used with special emphasis on fundamental questions that every researcher should ask before engaging in data collection. US and European contributors look at common research challenges and describe quantitative and qualitative methods. Some areas explored include measuring progress in entrepreneurship research, experimental methods, controlling for variables, cross-cultural studies in entrepreneurship, and ethnographic approaches. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
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