Your Brand, the Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Custome

Author Brito provides an in-depth guide to transforming your brand into a media company using a social business strategy and a communications and content perspective. The book shows the reader how to ensure that core business objectives such as selling products and increasing market share, revenue, margins, and stock price remain front and center. The social business strategy discussed within these pages illustrates initiatives that will help operationalize various elements of a content strategy and reach media company transformation. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)