解開富者恆富、貧者恆貧的人生密碼！
為什麼成功人士總能及時完成任務？為什麼貧困的人無法擺脫現狀？為什麼組織停滯不前？為什麼孤獨的人很難相處？這些看來毫無關聯的問題，其實都是「匱乏感」所引發的連鎖反應。
根據最新的行為科學與經濟學研究結果，Sendhil Mullainathan與Eldar Shafir發現匱乏會阻礙人們的專注力，使得他們無法挪出多餘的心力處理真正重要的事。忙碌的人無法有效地控制時間，正如同窮人與卡奴在財務壓力下難以準確地管理金錢。一旦我們開始理解「匱乏感」這個原因之後，現代社會的問題才能獲得正確的關注。
本書跳脫窠臼，從新穎的角度說明貧者恆貧、忙者恆忙的原因，也讓我們理解如何採取正確的態度面對「匱乏感」，進而借力使力地獲得滿足與成就，而非繼續走進無窮迴圈裡。（文／博客來編譯）
A surprising and intriguing examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture
Why do successful people get things done at the last minute? Why does poverty persist? Why do organizations get stuck firefighting? Why do the lonely find it hard to make friends? These
questions seem unconnected, yet Sendhil Mullainathan and Eldar Shafir show that they are all are examples of a mind-set produced by scarcity.
Drawing on cutting-edge research from behavioral science and economics, Mullainathan and Shafir show that scarcity creates a similar psychology for everyone struggling to manage with less
than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal
why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why sugarcane farmers are smarter after harvest than before. Once we start thinking
in terms of scarcity and the strategies it imposes, the problems of modern life come into sharper focus.
Mullainathan and Shafir discuss how scarcity affects our daily lives, recounting anecdotes of their own foibles and making surprising connections that bring this research alive. Their book
provides a new way of understanding why the poor stay poor and the busy stay busy, and it reveals not only how scarcity leads us astray but also how individuals and organizations can better
manage scarcity for greater satisfaction and success.
