As managing director of the London Underground in the 1920s and the first chief executive of London Transport, Frank Pick (1878?1941) had more influence than any other individual on the look of
20th-century London. Pick’s vision for the city was more powerful than anyone’s since Christopher Wren, and his passionate belief in the social and civic value of good, practical applied art
and design was extended across his vast organization. Frank Pick’s London explores his extraordinary contribution to the environment and everyday experience of modern London through his
meticulously planned approach to everything from maps through the distinctive red, white, and blue Underground logo and typeface to publicity posters and upholstery fabrics created by famous
artists such as Man Ray, Edward McKnight Kauffer, Paul Nash, and Edward Bawden.
