Flom (theater and musical theater, Shenandoah Conservatory) helps actors just starting out (and some who have been out there for a while) understand how important it is to sell your own special
＂brand.＂ He helps students prepare for their career by determining what is in their control, beginning with goals and crafting a brand. He then gives advice on audition techniques, agents,
casting directors, equity versus non-equity, and networking. To make sure that performers understand the ＂branding＂ concept along with the traditional routes to selling yourself he incudes
portraits of people just starting out, self-help questions, and asks hard-hitting questions, such as just how naked do you want to be on film. Annotation ©2013 Book News, Inc., Portland, OR
(booknews.com)
