Writing for IT leaders, Nicol (program director, IBM Mobile Strategy and Product Management) explains concepts and technologies of the mobile enterprise and offers a framework for defining a
mobile strategy for a business. He overviews the history of the smartphone and the app revolution and explains how mobile apps reach consumers and add business value, then delves into mobile
network and mobile app management and security, planning a mobile project, mobile cloud development, and mobile social discovery. International considerations are also examined. The book
includes case studies and solutions, along with chapter summaries, checklists, summary tables, and process charts. Purchase of the print book comes with 45 days of free access to the online
edition. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)
