The ninth edition of this textbook for business students contains practice boxes and global perspective boxes; it offers a new sample business plan, new case studies, and new citations. Part 1
describes characteristics of entrepreneurs and discusses ethical issues, corporate entrepreneurship, and social entrepreneurship. Part 2 looks at aspects of initiating entrepreneurial ventures,
such as recognizing opportunities, assessing new ventures, and sources of capital. Part 3 covers the development of the entrepreneurial plan, such as legal aspects, organizational structure,
marketing (including social marketing and mobile marketing), and financial tools needed by entrepreneurs. The last part of the text details growth strategies and exit strategies for
entrepreneurial ventures. Each chapter includes a summary, key terms and concepts, review and discussion questions, experiential exercises, and brief cases. A web site offers interactive study
tools, sample business plans, lecture slides, and test bank. Kuratko is affiliated with Indiana University-Bloomington. Annotation ©2014 Book News, Inc., Portland, OR (booknews.com)
