The days of being defined by a single job title are vanishing. The future of business is project-based, rather than role-based, and the people who will thrive in this kind of economy are
labeled by Fast Company as "Generation Flux" - adaptable, multi-talented people with "a mind-set that embraces instability, that tolerates - and even enjoys - recalibrating careers, business
models and assumptions."
In the new economy, core competences are increasing and employees are perfecting multiple skills that make them more of an asset in the job market and within an organization. With the rise of
the workplace "mash up," ambitious professionals are creating new revenue streams with each new skill they add. At the same time they're making themselves highly desirable, better paid and
carving out more fulfilling and authentic work lives. With useful advice and hands-on practice, Mash-up! explains how to develop opportunities to use multiple skills, increase
productivity and innovation and realize one's full business and personal potential.
This book includes stories from people who have "mashed up" their own careers and of organizations from a range of industries.
