Digital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with
examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media. Featuring
original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency
supports original thinking, creativity and innovation.Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the
analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them.
