Futura

Every designer has a favorite typeface. More than a vehicle to transport words onto a page, a typeface can express taste, style, opinion, and attitude. The typeface a designer uses - and how he has manipulated it - reveals the personality and aesthetic of the designer himself. One of the most used sans serif typefaces, Futura is synonymous with efficiency and modernity, with its clean, even strokes, geometric shapes and lack of decorative flourishes. Created in the 1920s, it shows the influence of German Bauhaus, and has inspired an army of geometric typefaces in the years since its inception. Futuras iconic status and simplicity have