內容簡介

This second collaboration between the Middle East and North Africa branch of the Academy of International Business and universities in Dubai expands the first volume's focus on the United Arab Emirates to include the entire region. Business scholars explore management from perspectives of community engagement, corporate social responsibility, and non-profit marketing; human capital development and destination marketing; international business; crisis management; and marketing, sales, and brand development. There is no index. Distributed in North America by Turpin Distribution. Annotation 穢2012 Book News, Inc., Portland, OR (booknews.com)
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