Entrepreneurship and the Creative Economy: Process, Practice and Policy

Entrepreneurship and the Creative Economy: Process, Practice and Policy
定價:5130
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內容簡介

Drawn largely from papers associated with the Thirty-Second Institute for Small Business and Entrepreneurship Conference held in Liverpool, UK in 2009, this collection of ten articles on the creative economy highlights the role of this sector in economic development in recessionary economic times. Beginning with several articles on defining creative economic sectors and analysis methodologies, articles address such topics as reconciling economic and creative performance, the computer game industry as a serious business sector leader, problems in creative based start-up ventures and new market creation and creative influences in the popular music industry. Contributors include academics in economics and related fields from American and European universities. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)
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