'Max Huber (1919-92) is one of the most significant graphic designers of the twentieth century. In this comprehensive monograph, the first to be published on this major figure, the authors
trace and illustrate Huber's entire career, from his early years in Switzerland to his more mature work in Italy.' 'Huber's style assimilated the teachings of the early modern masters, such as
Max Bill and Laszlo Moholy-Nagy, combining their principles with the enormous variety of cultural influences present in vibrantpost-war Milan. This fully illustrated survey of his work
demonstrates that Huber was among the first to apply the aesthetics of the avant garde to a corporate and commercial environment, creating formal solutions that he would go on to use throughout
his life. Among the 450 illustrations in this book (the majority of which were never published before) are examples of his celebrated posters for the Monza races, his jazz record covers and
book series for major Italian publishers, which remain appreciated today as superb examples of their genres.' 'Some of Huber's most enduring achievements were on a completely different scale
and remain in the collective memory of generations and on the streets of Italy: his logo design for the department store La Rinascente and the supermarket chain Esselunga, were so influential
as to change the public's perception of these two popular stores and, moreover, the visual landscape of Milan itself.' 'The three expert authors of this book (Stanislaus von Moos, Mara Campana
and Giampiero Bosoni) were privileged to have the full support of Huber's widow, Aoi Kona, who granted them unrestricted access to the renowned archive of Huber's work that is now housed in the
m.a.x.Museo, in Chiasso, Switzerland. This wide-ranging and exhaustively researched book demonstrates the importance of this fascinating and influential figure in the history of modern graphic
design.'--BOOK JACKET.
