This book contains hundreds of strategies that small-business owners can introduce into their daily routine to keep valued customers and attract new ones. Topics range from product positioning,
pricing, and advertising to employee management, customer service, and brand loyalty. With an emphasis on proven methods and concrete action items, the book also includes quick-reference
checklists and self-assessments that make it a must-have field guide for the small-business owner who is preparing for startup or ready to grow an existing business.
