A new definitive business guide, the book will give sound practical advice and step-by-step tips and advice for each step of the business journey. It will cover every element of start-up and growth, from planning and research through the first 12 months’ operational challenges, to strategies for survival, expansion and exit.
The list of contributors reads like the who’s who of the entrepreneur scene, including: Theo Paphitis, Deborah Meaden, Simon Woodroffe and Rachel Elnaugh (all Dragon’s Den), Bob Geldoff, Sahar Hashemi, Luke Johnson, James Dyson, Martha Lane Fox, Tim Campbell and Michelle Dewberry (winners of The Apprentice), Michael Birch (Bebo), Kanya King (MOBOs), John Bird (Big Issue) as well as other relevant names such as Tim Ferris (4-hour work week) and Peter Mandelson MP.
