Facebook Marketing: Designing Your Next Marketing Campaign

Levy (business development, client relations, marketing, New Marketing Labs) provides an extensively revised and updated second edition of his book on designing marketing campaigns for Facebook. It covers the basics and introductory information such as the growth of social networks and navigating Facebook, apps, privacy issues, developing a marketing strategy specifically for Facebook, and using it to develop communities. Numerous screen shots are included. Annotation 穢2010 Book News, Inc., Portland, OR (booknews.com)