Ally & Gargano: The Life and Death of the Agency That Created Perhaps the Most Successful Advertising of the Last Half of the Ce

Inside this impressive 584 page volume, Amil Gargano chronicles 46 advertising case studies created by the most successful ad agency in the 60s, Ally & Gargano, and honors the past, contributions and the outrageous genius of Carl Ally. Their history begins with a then unknown import, Volvo, and reveals the strategy that helped establish it as an international icon. The book follows Ally & Gargano as they used daring strategies to change the perceptions of corporations IBM and Travelers Insurance; reestablished Pan Am’s worldwide leadership; transformed Saab to national status; and created memorable ads for many other clients, including Dunkin’ Donuts, Timberland, Calvin Klein, Time magazine and Polaroid.