Inside this impressive 584 page volume, Amil Gargano chronicles 46 advertising case studies created by the most successful ad agency in the 60s, Ally & Gargano, and honors the past, contributions and the outrageous genius of Carl Ally. Their history begins with a then unknown import, Volvo, and reveals the strategy that helped establish it as an international icon. The book follows Ally & Gargano as they used daring strategies to change the perceptions of corporations IBM and Travelers Insurance; reestablished Pan Ams worldwide leadership; transformed Saab to national status; and created memorable ads for many other clients, including Dunkin Donuts, Timberland, Calvin Klein, Time magazine and Polaroid.
