Surreal photography is adopted in advertisements to achieve strong appeal to the customers. It rests on aesthetical manipulation of imageries of real life objects to drive home adverts
information in a more functional way. In other words, Surreal photography is not an arrangement of abstract pictures. Rather, the images are real life images carefully put together in an
innovative and a far-from-conventional manner to project the message of the surrealist effectively. Though traditional Surrealism seeks to create a disturbing effect, the current application of
Surreal photography in advertising creates an appealing effect. It would not have been important to advertising if it had been otherwise. The beautiful aspect of the Surrealism feature is that
the image composition and arrangement are such that it produces better impressions on the viewers than would the conventional advertisement. This may be due to its somewhat unusual
configuration of images. Direct studies of pictorial communication in advertising are rare. However, emphasis on the nature and influence of pictorial communication has been given in
psychology, social psychology and anthropology. This book provides a useful foundation for the study of surreal images in advertising.
