From Jessie Jackson to Eliot Spitzer, JetBlue to John Edwards, the news is filled with public apologies - some effective and some not so. At some point everyone needs to make an effective
apology. Effective Apology is a survival guide for all of us who find a need to apologize in our business or professional work, either for ourselves or for our organizations. The news is
flooded with stories of people apologizing. But we dont need more apologies, says author John Kadorwe need better ones. Too many people miss tapping into the transformative power of apology to
restore strained relationships, create possibilities for growth, and generate better outcomes for all. Kador uses over seventy examples of good and bad apologies, drawn from the news, popular
culture, and our own experiences, to show how to make apology work in the real worldwhen and how to apologize, in what medium, and how to make it stick.
