Harden and Heyman, co-founders of an Internet marketing agency, have written this guide on maximizing online marketing for business executives who need to familiarize themselves with new
technologies such as social networking, Web 2.0, search engine optimization and affiliate marketing. The authors use case studies from Toyota, Tommy Hilfiger and McDonald's to explore the best
practices in online marketing, and to reveal how web innovations such as blogs, wikis, RSS feeds and podcasts are currently being used to help the smallest companies remain competitive with
giant corporations. Advice is given on how to identify ineffective web campaigns, improve brand recognition and increase web traffic flow and conversions. Annotation 穢2009 Book News, Inc.,
Portland, OR (booknews.com)
