How to Turn Your Business into the Next Global Brand: Creating and Managing a Franchised Network

No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had one restaurant, and Holiday Inn and Hilton each had one hotel. If you have a business format, and your own vision, you could be the next big brand - provided you follow the rules of ethical franchising.