Basics Product Design 01

　　Where do great ideas come from? Linus Pauling said, “The way to get good ideas is to get lots of ideas, and throw the bad ones away.” Easy to say when your ideas have won the Nobel Prize—twice! How can the rest of us follow Pauling’s advice? Basics Product Design: Idea Searching lays out the steps—starting with “Question convention.” Why is something done the way it’s done? How could it be done faster, simpler, better? Inspiring visuals and case histories showcase a variety of product designs, some new, some old. Learn to think smarter with Basics Product Design: Idea Searching.

作者簡介

　　David Bramston, an industrial designer who has worked for companies such as Motorola, Swatch, and Christian Dior, is the subject leader for product design at the University of Lincoln in the U.K.
He lives in the UK.