The experience economy runs parallel and just underneath traditional capitalism. It includes those who have made a conscious decision to use the tools of capitalism, including its technological
expertise and financial power, against it or for the benefit of those who are either marginalized by it or simply bored of it. The contributors of these 12 articles describe how these
entrepreneurs inject innovation into a tired system, creating an aesthetic entrepreneurship, then show how adherents focus on the qualifiers, including those otherwise considered metaphysical.
Contributors also examine elements of the experience economy, including the craft of putting on events and operating sports as entertainment and address the branding of place and space and the
workings of both kronos and eros in the making of a robust and sustainable sub-economy. Distributed in the US by ISBS. Annotation 穢2007 Book News, Inc., Portland, OR (booknews.com)
