This book/CD-ROM package explains how to operate a personal training business from home, from a private studio, from clients' homes, or at corporate fitness centers. An introductory chapter
covers fundamentals of business and marketing plans. A chapter on learning the craft looks at options for apprenticeship, online training programs, college/university programs, and other
training and educational opportunities. Chapters on business basics explain the differences between sole proprietorship, partnership, and incorporation, and look at essentials of insurance,
advertising, pricing, business permits, taxes, payment and collections, and maintaining records. An appendix of case studies offers stories of real personal trainers. The CD-ROM contains sample
forms, planning worksheets, and a sample business plan. Peragine is author of several other how-to business books. Annotation 穢2008 Book News, Inc., Portland, OR (booknews.com)
