The architecture and design of retail stores are powerful ingredients in the mix of components that attract customers. To tempt potential shoppers over the threshold is the first, vital step.
The projects in this book demonstrate contemporary trends in retail design, not just in merchandising, but storefronts, shop fittings, materials, layouts and the general look and feel of the
space. All these factors are designed to offer an 'experience' to the dedicated shopper. Featured architects include Giorgio Borusso Design, RTKL, Zeidler Partnership, Mellett Architects, BOORA
Architects and JPRA Architects, in store designs for brands such as Nike, Miss Sixty, FILA and Habitat.
