Sales and distribution are the lifeblood of any business — socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service
available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and
inspiring guide, Nadine Thompson and Angela Soper draw on real-world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution
strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the
needs, interests, and habits of the target customer. Values Sell will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true
to his or her distinctive mission.
