Broadcast Television: A Complete Guide to the Industry

Suitable as a stand-alone or supplement to college course readings, this textbook aims to present an objective overview of the commercial television industry. McDowell's (media management, U. of Miami) approach to the subject looks at the industry as a dynamic and interdependent system of technology, economics, and regulation. A glossary of industry terms completes the volume. Annotation 穢2006 Book News, Inc., Portland, OR (booknews.com)