Practical guidance for creating successful packaging designs
This richly visual resource covers the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Diverse case studies and three-dimensional models and prototypes bring the packaging design process to life so readers can see how to take a design from concept to reality. This thorough book puts todays cutting-edge concepts, such as environmental considerations, in context with a brief history of packaging design.
Marianne R. Klimchuk (White Plains, NY) is Associate Chair of Packaging Design at the Fashion Institute of Technology in New York City. She is a frequent lecturer at industry events and a
contributor to industry magazines.
Sandra A. Krasovec (New York, NY) is Assistant Professor of Packaging Design at the Fashion Institute of Technology in New York City. Shes also Principal at Krasovec Design in New York City.
