Hatten provides a balanced introduction to both entrepreneurship and small business management before turning his focus toward achieving and maintaining a sustainable competitive advantage as
a small organization. Current issues including global opportunities, service, quality, and technology are highlighted throughout the text, and the Third Edition features an increased emphasis
on small business ownership by women and minority groups. Additional coverage is given to the new Small Business Administration size standards, creating a personalized business plan, and
e-commerce.
- A full chapter is devoted to creating a business plan. Two complete plans written by undergraduate students appear in the textone designed for a service business, the other for a retail
establishment. Electronic Business Plan Templates are also available online.
- Eduspace course management system offers online homework and other resources to make learning more engaging.
- Coverage of small business ownership by women and minority groups has been increased throughout the text.
- End of chapter questions ("Comprehension Checks") have been added to each chapter.
- Author created supplements including the Instructors Resource Manual, Test Bank and PowerPoint slides, ensure seamless integration of the text and teaching resources.
