Arabic for Designers

'With more than 200 examples of the best in contemporary Arabic typography and graphic design, Arabic for Designers is an illustrated primer on how to work with Arabic and understand and respect its cultural nuances. The worlds of business and communications rely more and more on the cross-hybridization of Latin and Arabic graphic design approaches. As the book reveals, it is a process that can yield incredibly innovative, beautiful and successful results. Without the proper knowledge, however, creative campaigns and endeavors, not to mention the money invested for such efforts, can easily be lost.' 'Visual examples and case studies span the range of graphic design applications - newspaper and television news typefaces, book jacket designs, logotype conversions, posters and art. Designers of all sorts will have a guide to proceed with their own projects. Arabic for Designers is the first book of its kind to delve into these issues in a way that makes itself useful for non-Arabic speaking graphic designers regardless of their industry, ability or level of experience.'--BOOK JACKET.