Aimed at business students, scholars, and researchers, this analysis of grocery e-commerce ponders the difficulty of maintaining success in the industry. Kornum and Bjerre (both retail studies,
Copenhagen Business School, Denmark) assemble 14 essays by international scholars from the First International Workshop on Consumer Behavior and Distribution in the E-Grocery Sector held in
2004 at the Copenhagen Business School. Essays describe grocery e-commerce in the US, UK, and Scandinavia, and particular challenges in the industry, consumer behavior, and business strategies.
They examine delivery fees and methods, efficiency, cost, purchasing process and decision-making, logistics, and packaging. Other studies feature the company Tesco.com in the UK, a comparison
of online and in-store shopping, and cultural viewpoints. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
