This new Third Edition presents the fundamental principles of graphic design, now revised to cover the latest tools and techniques. Supplemented with examples of students work throughout, it includes new information on digital design and the use of software applications in all aspects of commercial design. Coverage includes practical guidance on designing for a variety of media and projectsfrom advertising and packaging to corporate work and Web design
Alan Swann (London, UK), a graphic designer with major newspapers and an art director in advertising, lectured and wrote extensively on design and design-related areas.
