Markets are Transitioning from place to space - but as the collapse of the initial B2B boom demonstrated, the journey won’t be easy. Pioneering market makers from eBay and British Petroleum to
the Dutch Flower Auctions and ChemConnect are leading the way to create new value through markets. Their experiences make two things increasingly clear: Success in the marketspace will require
new ways of operating, and participation won’t be optional.
Ajit Kambil and Eric van Heck - argue that online auctions and exchanges will soon be an essential part of business practice. They explain why companies must adopt electronic markets now if
they hope to compete in the future. And they prove that success lies not in achieving ＂first-mover＂ advantage in new markets, but in creating winning strategies to design and use markets to
manage the supply chain, connect with customers, increase efficiency, and make decisions.
Based on the author’s decade-long study of nearly one hundred successful and failed electronic markets in the United States, Europe, and Asia, the book reveals how market makers are rewriting
the rules of commerce. They offer a strategic blueprint for designing, implementing, and profiting from electronic markets.
