Recounts the story of how Chung Ju Yung rose from poverty to build one of the world’s largest and most successful business empires. Steers (management, Lundquist College of Business ) discusses
the influence of Confucianism on Chung’s business practices, provides a comparison of Asian versus American business ideas, and highlights Chung’s invaluable lessons on business strategy and
his contributions to society. He includes interviews not only with Chung himself, but also with some of Hyundai’s key executives. Contains 32 color photographs. Annotation c. Book News, Inc.,
Portland, OR (booknews.com)
