"The closer the new media future gets, the further victory appears." --Michael Wolff
This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t come to pass. What happens when omens have been misread,
tea leaves misinterpreted, gurus embarrassed?
Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS,
News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from
digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance.
Sure, the darlings of new media—Buzzfeed, HuffPo, Politico, and many more—keep attracting ever more traffic, in some cases truly phenomenal traffic. But
as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and
become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with
advertising, or plans to have a role in the future of the Internet.
Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: the Web, social media,
and various mobile platforms are not the new television. Television is the new television.
We all know that Google and Facebook are thriving by selling online ads—but they’re aggregators, not content creators. As major brands conclude that banner ads next to text
basically don’t work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch
television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn’t change the balance of power. Television by any other name is the game everybody is trying to
win—including outlets like The Wall Street Journal that never used to play the game at all.
Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what’s really going on, which emperors have no clothes, and which
supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now.
From the Hardcover edition.
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Paul McCartney: The Life
$1,400 -
The Last Thing You Want Is a Job: Living As Advertised
$963 -
Ecommerce in a Week
$350 -
A Truck Full of Money
$1,400 -
Go Mobile
$350 -
The Future of Commerce: 21 Business Models That Are Changing How We Buy
$875 -
The Native Advertising Advantage: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth
$1,050 -
Inside the Mind of a Serial Entrepreneur: A Shocking Story of Killer Ideas and Electrifying Ambition
$873 -
Alibaba: The House That Jack Ma Built
$560 -
Untitled
$700 -
Shoe Dog: A Memoir by the Creator of Nike
$1,015 -
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
$595 -
Shoe Dog
$498 -
e-Commerce Website Optimization: Why 95 per cent of Your Website Visitors Don’t Buy and What You Can Do About It
$1,348 -
So, Anyway...
$1,400 -
Hello! My Eyes Are Up Here: The Sisterhood of the Orange Shorts: a Historical, Hysterical Pictorial Account of All Things Hooter
$873 -
Who’s Who in the World 2016
$26,550 -
Social Media Marketing All-in-One for Dummies
$1,050 -
Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg
$875 -
The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster Than the Mark
$1,225