Linchpin

　　是哪個厲害的腳色，從1999年至今就有超過十本的暢銷書包括《紫牛》、《低谷》、《行銷人是大騙子！》、《部落》等？他2010年最新作品《Linchpin》，在上市短短幾個月間，也旋即獲得亞馬遜網路書店近兩百名讀者五顆星推薦。

　　只有當今觀察最敏銳、直觀又犀利的行銷大師賽斯‧高汀擁有這般獨特魅力！

　　高汀每本著作顛覆世人對於事業及行銷的看法。他的新作《Linchpin》重點不在行銷，而是引導讀者檢視自己的工作表現，進而挖掘、實踐「自己」的不可取代特質，也受到各界讚譽為「高汀至今最無可取代的書」。

　　高汀認為linchpin不同於資方或勞方，是企業組織中最關鍵腳色。linchpin不只要有領袖特質、看重夥伴、有創意、有行動力，還要用「心」實踐。他舉例，為什麼現在電話行銷失效、為什麼公司行號的官方網站總是冷冷清清…是因為消費者從中體驗不到熱情，他們能感覺這些訊息只是照稿演出，毫不誠懇。

　　很多人報怨時運不濟，總是找不到令人稱羨的工作，高汀說：「如果你連獨特履歷都沒有，又怎能怪罪雇主在茫茫求職者履歷中沒發現你？」他舉例說明，獨特履歷或許包括三封雇主認識或尊重的人寫的推薦信、雇主能參考的出色計畫、甚至是經營得有聲有色的部落格…如果都沒有這些，憑什麼在競爭激烈求職市場找到理想職缺？

　　本書提出很多新觀念，讓讀者檢視自己是否是linchpin，如果還不是，他告訴讀者躍升為linchpin的方法。如果已經成為linchpin，他也告訴讀者該如何發揮自己的影響力。《Linchpin》上市至今已引爆最新一波討論話題：在企業組織中，不一定要爬到最高點，但一定要努力經營自己，讓自己成為 linchpin，突顯自己最無可取代的價值。(文/ 歐蘭紐頓)

　　"The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about."

　　In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is different. It's about you - your choices, your future, and your potential to make a huge difference in whatever field you choose.

　　There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

　　Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom.

　　Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of...

　　*Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces.

　　*Marissa Mayer, who keeps Google focused on the things that really matter.

　　*Jason Zimdars, a graphic designer who got his dream job at 37signals without a resume.

　　*David, who works at Dean and Deluca coffeeshop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return.

　　As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."