The work included in this volume explores branding on a global scale.and its full array of practitioners.All unified by a passion for their work.and the knowledge that a precisely crafted
campaign can be a thing of beauty.As you page through this volume.I invite you to reflect on the journey taken by the creators of the projects displayed: the hours invested,the revisions and
refinements that took place before the work made it to these pages.I am honored to be counted among this group of artisans.