內容簡介

Welcome to the Business Fundamentals series from Harvard Business School Publishing!

The readings in this collection were developed for the MBA and executive programs of Harvard Business School.These programs rely heavily on the case method of instruction,in which students analyze and discuss firsthand accounts of actual management situations.Students also learn the fundamentals of what managers do:how they measure performance,make choices,and organize their activities.At Harvard Business School,the fundamentals are often taught through background notes,which describe business processes,management techniques,and industries.
 

目錄

Introduction
Some Thoughts on Business Plans
Note on the Financial Perspective:What Should Entrepreneurs Know?
How Much Money Does Your New Venture Need?
Everytying You(Don』t)Want to Know About Raising Capital
Note on Acquiring Bank Credit
Bootstrap Finance:The Art of Start-ups
For Further Reading
網路書店 類別 折扣 價格
  1. 新書
    87
    $110