本書是一本商務英語寫作理論與實務相結合的書籍,既可以作為高等院校國際貿易和商務英語專業英語教材,也可以供商務工作者和專業的培訓機構使用。
內容全面:既包括商務英語寫作的基本原則、書信格式,也包括各種不同種類商務信函的寫法。不僅涉及面廣,而且針對性突出。
編排合理:本書在編排上不同於其他商務寫作書籍,不是按照商務流程的順序,而是按照書信的不同類別進行分類介紹。
實用性強:書中信件和資料多從新近的商務實踐中收集、獲取,有較強時代性。書后配有課文注釋、練習和相關知識補充,增加了本書的可讀性。
目錄
Part Ⅰ General Introduction
Chapter One Introduction to International Business Communication
Lesson 1 Introduction to Business Communication
Lesson 2 Principles of Business Written Communication
Chapter Two The Structure and Layout of Business Letter
Lesson 3 The Structure and Layout of Business Letter
Part Ⅱ Extemal Communication
Chapter Three Enquiry and Request
Lesson 4 Letters about Routine Inquiries
Lesson 5 Letters about Routine Orders
Chapter Four Claims and Complaints
Lesson 6 Letters about Routine Claims and Complaints
Chapter Five Letters with Positive Information
Lesson 7 Neutral Replies to Routine Requests
Lesson 8 Letters Saying Yes to Inquiries
Lesson 9 Letters Saying Yes to Orders
Lesson 10 Letters Saying Yes to Claims
Chapter Six Letters with Negative Information
Lesson 11 Letters Saying No to Requests for Fayors
Lesson 12 Letters Saying No to Orders
Lesson 13 Letters Saying No to Adjustment Requests
Part Ⅲ Internal Communication
Chapter Seven Memorandums and Minutes
Lesson 14 Business Memorandum Writing
Lesson 15 Minutes Writin9
Chapter Eight Reports
Lesson 16 Report Writing
Part Ⅳ Modern Writing
Chapter Nine Modern Business English Writing
Lesson 17 Telegraph and Telex
Lesson 18 E-commerce&E-mail
Appendix 1 商務英語常用縮略語
Appendix 2 公司單證
Appendix 3 官方證明
Bibliography
Chapter One Introduction to International Business Communication
Lesson 1 Introduction to Business Communication
Lesson 2 Principles of Business Written Communication
Chapter Two The Structure and Layout of Business Letter
Lesson 3 The Structure and Layout of Business Letter
Part Ⅱ Extemal Communication
Chapter Three Enquiry and Request
Lesson 4 Letters about Routine Inquiries
Lesson 5 Letters about Routine Orders
Chapter Four Claims and Complaints
Lesson 6 Letters about Routine Claims and Complaints
Chapter Five Letters with Positive Information
Lesson 7 Neutral Replies to Routine Requests
Lesson 8 Letters Saying Yes to Inquiries
Lesson 9 Letters Saying Yes to Orders
Lesson 10 Letters Saying Yes to Claims
Chapter Six Letters with Negative Information
Lesson 11 Letters Saying No to Requests for Fayors
Lesson 12 Letters Saying No to Orders
Lesson 13 Letters Saying No to Adjustment Requests
Part Ⅲ Internal Communication
Chapter Seven Memorandums and Minutes
Lesson 14 Business Memorandum Writing
Lesson 15 Minutes Writin9
Chapter Eight Reports
Lesson 16 Report Writing
Part Ⅳ Modern Writing
Chapter Nine Modern Business English Writing
Lesson 17 Telegraph and Telex
Lesson 18 E-commerce&E-mail
Appendix 1 商務英語常用縮略語
Appendix 2 公司單證
Appendix 3 官方證明
Bibliography
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新書87折$167