經濟管理多視角研究

定價：~~550~~ 元

NT $ 435 ~ 550

作者：劉軍榮，任文舉，廖曉莉，王曉輝
出版社：財經錢線文化有限公司
出版日期：2019-08-02
語言：繁體中文
ISBN10：9577359094
ISBN13：9789577359094
裝訂：平裝 / 260頁 / 17 x 23 x 1.3 cm / 普通級 / 單色印刷 / 初版

內容簡介

　　經濟學和管理學在現代社會治理中具有重要意義，並在宏觀和微觀兩個方面進行探索，為全球、區域、國家、地方甚至個人層面的經濟和管理事務提供指導和工具理論。社會學學者一直試圖在經濟和管理上追踪人類活動的痕跡，並帶來富有成果的發現，這些發現為人類繁榮帶來了歷史意義。即使是一個閃光的頓悟的火花也因其重要性和通過紙質出版物分享而得到應有的重視。

　　本書內容為英文版，分為五個主題：國際經濟學研究、宏觀經濟研究、電子商務研究、企業管理研究和宏觀管理研究。

　　第一部分主要探討中國對外直接投資、國際商業周期和跨國公司商業行為的國際商業問題。第二部分是關於旅遊經濟和政府投資作為經濟干預手段的宏觀經濟研究。第三部分討論了工業級的大型電子商務系統，電子商務性能係統和電子商務實施績效測量系統。第四部分探討企業管理、涵蓋知識產權、企業隱性知識管理、企業創新、信息能力系統等。第五部分致力於宏觀管理研究，主要涉及業務流程再造、工業核心能力、CRM戰略、知識產權戰略和跨國公司的國際監管。

Part One International Economic Studies
3 Business Cycle and TPM of TNCs
13 Chinese Enterprise's Direct Investment Risk and Opportunity Analysis for Laos in 「The Belt and Road」Policy
20 Export Effect of China's Outward FDI: Provincial Panel Data Analysis
31 Inquiring into the Economic Structural Breakpoints and Postwar U．S． Business Cycle
40 Inquiry into Chinese Enterprise's Direct Investment in Laos with the Background of 「The Belt and Road」
47 The Correlation Between Business Cycle and M&A - An Empirical Study

Part Two Macroeconomic Studies
59 A Provincial Panel Data Analysis on Export Effect of China's Inbound Tourism
69 Empirical Study on the Impact of Domestic Economic Cycle on Sichuan's Tourism
76 The Impact of Government Investment on Business Cycle
88 The Inquiry into Governmental Venture into SMEs

Part Three E⁃commerce Studies
95 Analysis of Chinese Tourism E⁃commerce System
104 Empirical Research on E⁃commerce Implementation Performance Measurement System of Chain Business Hotels in China
112 Empirical Research on E⁃commerce Performance System Based on Chinese Enterprises Data
118 The Empirical Analysis of Design Quality Measurement System Concerning Tour Electronic Commerce Website in China
127 The Empirical Research of Travelling E⁃commerce Implementation Performance Measurement System in China's Star Hotels

Part Four Enterprise Management Studies
137 Empirical Study of Microscopic Mechanism of Intellectual Property Strategy System - Based on Data Testing of Listed Companies
145 Evolutionary Game Research on Enterprises Tacit Knowledge Transposition from the Perspective of Reciprocity
153 Innovation Cycle of Enterprise over External Sudden Changes
161 Inquiry into the Merger of Listed Companies and Interest Flow
167 Study on Internal Control System of the State⁃Owned Commercial Bank Computer Systems
175 Study on the Correlation Between Informationization Construction and Knowledge Transformation in Chinese Enterprises
184 The Empirical Analysis of Information Ability System in Chinese Enterprises
193 The Empirical Analysis of Knowledge Conversion Based on Reciprocal Enterprises

Part Five Macroscopic Management Studies
205 Correlation Between Business Process Reengineering and Operation Performance of National Commercial Banks
213 On the Core Competence of Chinese Manufacturing Industry Under the New Formats of 「Internet Plus」- A Case Study on Furniture Industry
223 Study on Township Catering Industry from the Perspective of Tourism
230 The Correlation Between CRM Strategy for City Commercial Banks and Core Competency Cultivation⁃Evidence from China
238 The Incentive Effect Analysis of Intellectual Property Strategy to Autonomous Technological Innovation
247 The Inquiry into International Regulation over TNCs
253 The Relevant Research on Information Ability and Core Competence in Chinese State⁃Owned Joint Stock Banks

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