Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial
process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer
relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.
This is the text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The
book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all
chapters, as well as ethical dilemma mini cases, and exercises.
