This edition reinforces basic communication and writing skills for effectively communicating one's messages in various business situations and for writing a variety of winning memos,
letters, and reports. There is also comprehensive coverage of contemporary business communication issues, including oral communication, electronic forms of communication, diversity, and
ethics. Four integrative cases, based on real companies and situations in Asia, are provided on the dedicated companion Web site. The case help students to apply the knowledge and skills they
have learned from the book to resolve real business issues.
Key Features of this Second Concise Edition
•Material, such as text and photos, are inclued from the perspective of Asian learners.
•Updated instructor and student resources, including PowerPoint slides, newsletters, and Test Bank, are available.
•A dedicated companion Web site is set up for this new Asian concise edition at www.cengageasia.com/guffet&bertha_concise, where all the major instructor and student resources can be
found. Additional resources will also be posted from time to time.
