年代:1993。版次:3。
-
Advertising:A Framework
$741 -
Advertising: Principles and Effective IMC Practice
$1,093 -
廣告學與品牌的整合行銷傳播
$475 ~ 920 -
Advertising Management
$703 -
廣告修辭新論:從創意策略到文圖實踐
$210 ~ 475 -
廣告與行銷
$414 ~ 437 -
Advertising: Principles and Practice 8/e
$1,216 -
廣告創意策略
$456 -
新媒體廣告
$332 ~ 450 -
人際溝通的理論與應用
$79 ~ 314 -
公共關係實務
$277 ~ 333 -
廣告活動個案研究(李)
$55 ~ 366 -
策略公共關係:理論與實務
$260 ~ 466 -
廣告創意
$110 ~ 352 -
公共關係理論的發展與變遷
$240 ~ 428 -
Advertising & IMC: Principles and Practice (GE)10版
$1,292 -
品牌命名新論:從象徵修辭到語法結構
$298 ~ 333 -
Advertising & IMC: Principles & Practice (GE)(11版)
$1,242 ~ 1,311 -
Meetings, Expositions, Events & Conventions: An Introduction to the Industry, 3/e (International Edition)
$1,767 -
Cases In Advertising And Communications Management
$627