zine（英文版） 第19期

Zine Magazine is an online and printed sheet devoted to the products that make contemporary urban life exciting. The core behind the magazine is to en guide the genuine art & innovation ", we explore the worlds of art and fashion to challenge cultural trends and produce innovative imagery, focusing on the ever-changing world of fashion, contemporary art and beauty.

Zine has then become fun and interesting, best friend and companion to not only the Taiwanese readers in their 20s and 30s, it could also been seen in more than 4 countries in Asia, and has covered the European market since our rebranded issue from Paris , London to Germany and many more.

From the current issue established on the market in June, with an ongoing rebranding process, Zine is moving on its way focusing on a more precise imaging on showcasing branding in a much odd and cooler way. With a new logo on its way and the upcoming remodeled Zinemagonline.com, by this September Issue it is what its going to create a blast and a full new image for Zine. main key of us having rebranding of the magazine is to focus more on the chemistry between contrasts not only on itself but to bring the focus back to the basics of us as a person, or a piece of art, celebrating both individuality and innovations.

We've always been found on perfection, things being as precise, our aim is to bring focus on individuality, blurring the lines between whats being being perfect or being so imperative to make of imperfection out of a view from Asia. From cover, table of content, down to the very last page, the new Zine is operating from a different logic. Zine readers enjoy more than just reading, they take in information and content brought through Zine's eyes and view things in a unique angle and point of view.

Zine Magazine is supplemented with zinemagoneline.com, Instagram and Facebook, providing a drip feed of fashion, art, beauty and next TV

Some would have it that ugly is very unattractive or unpleasant to look at. Others says that the term is a disagreeable cliche. Then there were those of us who believe that trying not to be ugly is our only safeguard against the irreversible stagnation of environmental revolution whereby people sets a certain bar or standard on what they called Ugly.

At the opposite end of this shallow spectrum, there is Pretty, so call in search of perfection, which have been dominating the world for quite some time. With such overwhelming force throughout the years, apparently it has already been hard to keep sight of what we were even left to be aspire of. We can’t possible be expected to aspire to the grim, what’s more awful than it to be said that it’s the reality?

Let’s at least agree on one thing. Being just pretty will never push our boundaries, however perfect it is, at least for now, it isn’t anymore. In the process of exploring, the TV screen, social medias and to a certain extend those industries that are made of dreams, or so we at least believed in, the fashion industry. From perfection to the stage of trying to be different, then quirkiness, it has slowly came to a point whereby even the ugly that we used to believe to be unpleasant before wasn’t quite enough now. How else could one explain items that were used to be just necessity, to keep warm have turned into items set on high prices and margins, designed to just gain attention, or high bars on the numbers for sales. More than anything, a sign which democracy has spoken. The extreme worship of anything in one way or another can lead us into blindness, like parrots. Who is there to be given the power on setting up such bars?

From what we have chosen to name it as, be it the norm, be it the beauty of all, or the ugly duckling we thought they might be, in such a time of disruption and contrary, a whole new balance should be found within the two polar opposites, in between these there lies a point where forces may actually be complementary, while both ends meet where no one should be judged nor educated to be on either one side or the other, balance is the key of what we could name this equality as, The Ugly Pretty.

Yii Ooi
Editor in Chief

27 When Skin Was Just Skin #2
38 Kerstin Bratsch
42 In Conversation with Elephant Dee
63 Interview of SHUSHU/TONG
68 Interview of DANSHAN
72 Double The Love, Double The Power
111 Ugly vs Fashion
120 Sally Hewett
124 Interview of i-am-chen
130 Wake Up, Say A Prayer and Hustle
149 Jamian Juliano-Villani
159 Dear Brian, Please Shut Up
181 Interview of YULIA YEFIMTCHU
189 Judging Alexander McQueen
195 Jana Euler Selected-Artists
198 Interview of Akiko Aoki
202 Kill Or Fill
219 Dan Lam

ZINE mag is an online and biannually printed magazine devoted to the products that make contemporary urban life exciting. The core behind the magazine is to enlighten the genuine aspects of youth and of the new emerging generation. In searching the chemistry in between the captions " individuality, art & innovation “, we explore the worlds of art and fashion to challenge cultural trends and produce innovative imagery, focusing on the ever-changing world of fashion, contemporary art and beauty. We’re looking towards imperfections. An imperfection where a timeless compilation of so call beautiful things can easily integrate into what we define “Ugly Pretty”. In light of our concerns, our aim is to set a new point of view with visual culture, art and fashion. We prefer to the basic genuine youth in expressing themselves, from where everything should be re-define.

ZINE mag is supplemented with zinemagoneline.com, Instagram and Facebook, providing a drip feed of fashion, art, beauty and TV.