Magazine B 第5期 BROMPTON

BROMPTON’s folding bike was first introduced by its founder and a lifelong engineer, Andrew Ritchie. The folding bike manufacturer is constantly committed to offering top- of- the-line products that it places “quality” as significant part of its brand identity. Indeed, BROMPTON continues to provide the public with compact, personal transport that ride su- perbly in congested downtown areas.

這本”B”(Brand Documentary Magazine)是一款每月發行一次的期刊，旨在介紹全球值得為讀者推薦的品牌故事。這些優良品牌是根據該品牌的經營哲理、美感傳遞、價值定位與實用性等四個評鑑向量所決定的。”B”樂於發掘更多市場上能夠造福人群、傳達崇高理想、發揮工匠藝術的企業，深入他們的創意理念，透過實際參訪，瞭解該公司的文化與核心價值。具體認知該公司之所以存在，是不斷地朝向全公司所認同的理想版圖前進，為人群謀求最大的福祉。他山之石可以攻錯，藉由各個不同領域優質企業的成功故事，讓讀者能夠深入思考如何實踐理念的具體過程。