Digital Branding: A Complete Step-by-step Guide to Strategy, Tactics, Tools and Measurement

定價：~~1348~~ 元

NT $ 1,348

作者：Daniel，Rowles
出版社：Kogan Page Ltd
出版日期：2017-12-28
語言：英文
ISBN10：0749481692
ISBN13：9780749481698
裝訂：平裝 / 15.6 x 23.4 cm / 普通級

內容簡介

Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing, augmented/virtual reality and new practical tools to implement them.

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Digital Branding: A Complete Step-by-step Guide to Strategy, Tactics, Tools and Measurement

Digital Branding: A Complete Step-by-step Guide to Strategy, Tactics, Tools and Measurement

內容簡介

Building a Storybrand: Clarify Your Message So Customers Will Listen

Genes, Climate, and Consumption Culture: Connecting the Dots

B2b Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement

Creative Arts Marketing

Building a Storybrand: Clarify Your Message So Customers Will Listen

Finding & Funding Great Deals: The Hands-on Guide to Acquiring Real Estate in Any Market.

Marketing Perspectives

Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

Political Marketing and Management in Ghana: A New Architecture

Marketing Revel Access Card: Real People, Real Choices

Marketing Perspectives

Financial Services Marketing: An International Guide to Principles and Practice

Hegarty on Advertising: Turning Intelligence into Magic

The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-in for Your Organization