Utilizing the first thirteen chapters of Wild’sbest-selling, Financial and Managerial Accounting text,
FinancialAccounting Fundamentals respondsto the market’s
request for a low-cost, succinct book; a book that balanceslarge and small businesses, and one that is contemporary, engaging, andaccessible for today’s students. Its innovation is reflected
in its extensiveuse of small business examples, the integration of new technology learningtools, superior end-of-chapter material, and a highly engaging, pedagogicaldesign.