For those in sport management, this text describes the research design and statistical analysis used in the sports industry to address such questions as how to attract and retain season ticket
holders or analyze a team’s fan demographics. It emphasizes common research and analysis methods and techniques and covers reading and understanding existing research and analytics; collecting
data, including descriptive and historical and philosophical research method and design, qualitative or naturalistic inquiry, Delphi study, experimental design, case studies, feasibility and
profitability studies, and grants and contracts; and using analytics to interpret information, including Microsoft Excel software, descriptive statistics, correlation, regression, t-tests,
analysis of variance (ANOVA), and chi-square tests, in addition to protecting participants and research data. Included are examples of common industry scenarios and contributions from industry
professionals. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
